Seller Club Podcast

Episode 87: What’s In A Name?

Seller Club Podcast Season 1 Episode 27

We’ve got some great eBay updates for sellers this week, straight from eBay! Our main discussion focuses on branding and the choices involved in developing components of your brand (like your store name, for example). In fact, one of us recently made a pretty big branding change in our own personal store - and it trickles into social media and other areas, too! Can you guess who?

We are so proud and excited to officially be Bronze sponsors of eBay Open LIVE IN PERSON in Las Vegas and streaming EVERYWHERE, August 12-14! We will BE THERE! If you want to be there too, whether in person or virtually, register HERE.

If you love podcast content created for eBay sellers, don’t forget to follow us @sellerclubpodcast and @ebayforsellers and @sellerledger on Instagram.

Check out the best bookkeeping software for sellers out there–Seller Ledger–for an entire month for free → https://tinyurl.com/4vdbsjbp


SPEAKER_05:

Hey everybody, welcome back to the Stellar Club Podcast. This is episode 87. Let's drop that beat. Hey guys, how's it going?

SPEAKER_01:

Good, good. It's summer still, unfortunately.

SPEAKER_05:

It's feeling the uh the Texas heat has made its way to Southern Illinois.

SPEAKER_01:

It's unfortunate because of these sales. Oh.

SPEAKER_03:

Oh, not because of the temperatures in it. Yeah, okay. It's it's hot. We're not going the weather out this week. Besides our store.

SPEAKER_01:

Yeah, exactly.

SPEAKER_05:

How many zero sales days have you guys had in July?

SPEAKER_01:

Yeah, let me let me do my research. Let me see where I'm at right now. I can tell you that July has been better than June. The last week of June.

SPEAKER_05:

Oh, mine's been worse. Definitely worse.

SPEAKER_01:

Okay, let's get some let's get some updates.

SPEAKER_03:

How are we doing this month compared to last month?

SPEAKER_01:

Um we're only like what 10 days in.

SPEAKER_03:

10 days in, right, right. So uh based on data, if you go to everybody's listening, if you go to your uh seller hub, you click sales, and you drop down to this month compared to the same period last month. So is June July starting off better than June? Um I got the data in front of my face. I am down seven percent compared to the only seven? Oh my god. Only seven, maybe because last uh the start of June was just really bad.

SPEAKER_05:

Yeah, possibly. I do remember that. I mean it was.

SPEAKER_02:

What about you, Glenn?

SPEAKER_01:

We're down thirty-nine point eight percent.

SPEAKER_05:

Oh my god.

SPEAKER_01:

This is brutal. I had a zero sales day, which is June 26th, which I told you guys. Today's been a zero sales day. Oh, uh, one of these days.

SPEAKER_05:

Day's not over bad days not over.

SPEAKER_01:

July 3rd, one sale for$35.

SPEAKER_03:

And that sounds like a sale that you just wanted to get rid of.

unknown:

Yeah.

SPEAKER_01:

Exactly.

SPEAKER_05:

What was your exact percentage?

SPEAKER_01:

39.8%.

SPEAKER_05:

I'm beating you by 0.2%, 39.6% down.

SPEAKER_03:

Oh yeah, from June. But are you guys sure you're are you guys sure that your stores didn't go on vacation?

SPEAKER_05:

I actually was out of town for some of that time, but I didn't put my store on time away. It just was slow anyway. So that's kind of interesting. I have to say though, I've been really grateful for the much higher average ASP because even those days, I actually just looked, I literally only had one zero sales day, and I thought I had had four, but that's because I had a zero sales day followed by a one sale day, followed by a one sale day, followed by a two-sale day. Yeah, so it felt like zero. But anyway, single digit is even when you know, one of those days, like the one thing that sold was still over a hundred dollars. So I was happy with that. That's a good redemptive one sale. Um, it's not enough to if that was all the time, but it's a little bit of a saving grace to have higher ASP.

SPEAKER_03:

And and also I think too, um that there are a lot of websites this month, I would say the last 30 days, that have been running crazy sales. Yeah, I've noticed that too. Like Glenn, Fanatics Jersey. Were you scared of that?

SPEAKER_01:

That uh Dick Sporting Goods as well. There's like different sites that are just calling$29 for a jersey. What?

SPEAKER_03:

Yeah, and they're like$150 retail, right? Yeah, like like ooh.

SPEAKER_01:

There was a lot of past season stuff. But they're yeah, they're going heavy on the sales right now. Yeah, and a lot of other sites too are.

SPEAKER_03:

Yeah, like sneaker, shoe, shoe website, 40% off. Um, it was funny, somebody just sent me a link today. Um, the Vomeros got down to 50 bucks. What$160 retail shoes? Oh my gosh, that's ridiculous. That's below distributor cost.

SPEAKER_01:

Thanks.

SPEAKER_03:

That's cheap.

SPEAKER_01:

That's really just getting it out out there, just getting it out.

SPEAKER_03:

Yeah, yeah. And then, you know, like, and then I'm thinking, like, I have Vomeros, I'm selling for 70 to 80 bucks. So obviously they're not gonna buy from me. Yeah, you know, like they're gonna buy from that website.

SPEAKER_01:

Man, you gotta stay even more patient on some of this stuff, which yeah, yeah.

SPEAKER_03:

Crazy enough, the last two to three weeks, I've sold backpacks already.

SPEAKER_05:

Yeah.

SPEAKER_03:

So are these people like trying to get out of here?

SPEAKER_05:

What's wrong with these people? I know. I feel like school used to be like, you know, last minute ends in May, starts in September, and now it's like it's June and it's August, and it's just all closing in.

SPEAKER_03:

Yeah.

SPEAKER_05:

I don't like it. It doesn't feel like a nice long summer.

SPEAKER_03:

I think that's uh that's a good start of our I mean, not a good start, that's a good update for our summer. Um sales are on vacation.

SPEAKER_05:

True. But you know, we're we are gonna talk about some things today that are great things to focus on while your sales are slow. Because even for those of us who don't admit that the summer slowdown is real, um, you know, on a day-to-day basis, you might just be having a slow day in a weird sequence that always happens over the summer. But anyway, if that's you and that's happening and your sales are slow, yeah, there's real value in focusing on some other specific things that will actually it's coincidence, you know, coincidentally slow during summer.

SPEAKER_03:

Yeah, yeah.

SPEAKER_05:

Um, if you're coming to eBay open in person, please come talk Ken out of his delusions while you're there.

SPEAKER_03:

Yeah, yeah, yeah, yeah. And uh, maybe like share some uh some dessert over a podcast or something like that. I love that idea.

SPEAKER_05:

Although the chewing noises would be really awful for a podcast.

SPEAKER_03:

Oh, that could be ASMR, you know what I'm saying?

SPEAKER_05:

I guess I guess some people like that. Yeah.

SPEAKER_03:

Yeah.

SPEAKER_05:

If you like it, that's all that matters because you're gonna edit it. So that's true. Um do you like chewing sounds? No, no, I don't either.

SPEAKER_03:

There's no AI editing tool for that yet.

SPEAKER_05:

Oh my gosh.

SPEAKER_03:

Not yet. Not yet, not yet. Um so and so Anna, um, talking about updates, um, let's go over some, you know, some eBay scoops that we can share to everybody. Maybe some updates or some new features. Maybe we have them.

SPEAKER_05:

I've got some really fun updates. Um, this is all directly from eBay. This is kind of the newest, uh, newest news uh for sellers that we would just like to highlight a few things about because I also think it's really heartening that even in perhaps slower sales times, like eBay is still doing a lot of stuff too. They're still rolling new things out and announcing things and working on things. So, of course, we like to share all of that with you guys. Um, for me, it's my only platform, so I'm always looking out for these kind of things. But I want to start with a little bit of a a little bit of a challenge for you guys.

SPEAKER_01:

Oh no.

SPEAKER_05:

So you have to tell me, I'm gonna make a statement and you tell me if it's a myth or a fact.

SPEAKER_00:

Okay.

SPEAKER_05:

Okay. I'll give you a softball first, ready? Myth or fact, recommended item specifics don't impact your search results.

SPEAKER_01:

Over time, over time.

SPEAKER_05:

Recommended item specifics. Item specifics, right? Structured data. Don't impact your search results.

SPEAKER_03:

My answer is You said this is a softball. False, false, false. I thought it was.

SPEAKER_05:

So you're saying your choices are myth or fact?

SPEAKER_03:

Oh. It's a myth. Myth.

SPEAKER_04:

It's a myth.

SPEAKER_05:

It's a myth. In fact, your items will not appear in a search that is filtered by a buyer unless you have included those item specifics that are recommended.

SPEAKER_03:

You have to, you have to.

SPEAKER_05:

Yeah. Which is why obviously we you have to fill out the required ones, but that's why those recommended ones are rendered.

SPEAKER_03:

Just helps you more.

SPEAKER_05:

Yeah, because it's something that buyers frequently filter by.

SPEAKER_03:

So and there is actually a figure, a number, right? There's a number right next to the recommended uh item specifics that this is this are how many times it's been searched. I don't know the duration. I wonder, I wonder that could be a good um question. Like, you know, like let's say UK size, right? And it says 150,000 query search, right? Yeah. I wonder if that's the last 30 days or last 30 days.

SPEAKER_05:

I would assume it's 30, just because that's kind of the standard. Standard?

SPEAKER_03:

Yeah, that's yeah. That but that's the kind of thing.

SPEAKER_05:

We could probably find out. We should have.

SPEAKER_03:

Yeah, that's kind of like a rule of thumb. Anything over like 50,000, you have to. You know, because I mean I mean anything that somebody searches, you have to, or it's best practice to do that.

SPEAKER_05:

Yeah, I mean, it's really helpful to know if it's gonna be worth your time to fill out that or not, right? So that's interesting. Okay, uh Glenn, maybe this one will be a softball.

SPEAKER_04:

Okay, okay, okay.

SPEAKER_05:

I don't know. Maybe there's no softballs. Okay, we'll we'll tee it up for you here. Okay. Um, myth or fact, generic item specifics, restrict your search.

SPEAKER_01:

Ken's like, hmm.

SPEAKER_03:

Man, I feel like I'm one who wants to be a millionaire. I know.

SPEAKER_05:

Can I get any money to give you guys? Sorry.

SPEAKER_01:

Can I get A, B, C, or D? Little answer choices. There's only two.

SPEAKER_05:

A fact, B fact, C myth, D myth.

SPEAKER_01:

Uh we're going myth.

SPEAKER_05:

That's actually a fact. Oh my gosh. But I it's a little bit tricky because we're gonna do this. The whole premise. The whole premise of this is that generic item specifics are not as helpful, right? They're too generic, right? It's not as helpful as a detailed one.

SPEAKER_03:

Yeah, it's not item specific, it's called item generic.

SPEAKER_05:

Right, item generics, exactly. So if you have accurate, detailed item specifics, that improves your chances of matching buyer searches. And um, I've also heard uh multiple other resellers that I know that I look up to say, don't make up your own item specific if it's not if it's not in the drop-down menu. Just don't make it up, just leave it out.

SPEAKER_03:

Because then nobody's gonna search for that exact kind of like colors, right? If it's light brown and then brown's available or khaki, click one of those and don't create a light brown or mauve.

SPEAKER_05:

Because then someone would have to specifically say light brown, yeah. It won't get linked into those others.

SPEAKER_03:

Yeah, yeah.

SPEAKER_05:

Right. So, okay.

SPEAKER_03:

Don't be too technical. It's it's it's dark red, no, it's red. It's maroon, it's crimson.

SPEAKER_05:

Yeah, and sometimes below.

SPEAKER_03:

And and would you guys agree that if you really want to, you can put that in the item description.

SPEAKER_05:

Yeah, you can. Right? If you want to be more specific.

SPEAKER_03:

Yeah, because Nike's like notorious for that. Like they do Nike black, red, uh black, white, crimson. And then you look at the shoe, like, yeah, it is black, white, red. And you know what I'm saying? Like on item specifics, there's no crimson option, but if you want to be technical, um, put it on the item description. Or your photos would show it that you know, Nike called it crimson, but it's right.

SPEAKER_05:

Right, right, right, right. Yeah, yeah, true. That's that's a good point. Brands love to have their own special color names.

SPEAKER_03:

Yeah, like their white slate. Oh, this is light gray.

SPEAKER_05:

Right. What's the one I'm thinking of? Oh, it's like photon dust. Yeah. If you hear the the word photon dust, do you even know what color that is?

SPEAKER_03:

No, nobody knows. Is that a color?

SPEAKER_05:

Yeah, right. Okay, last one. I'll try to make this one even easier. We'll see. Okay, myth or fact. It's all about item specifics still.

SPEAKER_03:

So we're terrible at this. I know.

SPEAKER_05:

Okay, myth or fact, updating item specifics on existing listings is completely unnecessary and should never be done.

SPEAKER_01:

Well, I would say a myth. I mean, to never be done.

SPEAKER_05:

You got it!

SPEAKER_01:

Oh, you see, we're on fire.

SPEAKER_05:

You're on fire. Good job. Yes, exactly. So obviously your core item specifics may stay the same and stable over time, but if you're able to regularly update missing details, especially when categories change or get more specific, sometimes there's new specifics available in the listings that you wouldn't even know. Um, so you know, I always tune out that notification that's like, add these recommended item specifics. But it's sometimes it's good to take a look through those and just see, like, especially if there's been category changes, right? Because then you might really be missing out on search results because you didn't because those item specifics maybe didn't exist when you first created the listing. So definitely worth looking into. Great job, Glenn. You nailed it right now.

SPEAKER_01:

Oh nice. Thank you, thank you.

SPEAKER_05:

So um, for more fun uh myth busting and stuff like that, please do follow eBay for sellers on Instagram. eBay is of course one of our illustrious sponsors for this podcast, but eBay for Sellers loves to do um content like that on their Instagram. So if you like that kind of stuff and you want all the inside information and all the like clarification, really, and you know, you're just hearing straight from them, like they're such a great follow. So check that out. Okay, um, another couple things to share with you guys. So there is a generative AI video tool. Have you guys tried this?

SPEAKER_03:

No, I've heard about it.

SPEAKER_05:

I've heard about it too, and I haven't tried it yet either. So that means we probably need to try it.

SPEAKER_03:

Uh can I can I commend like um make a Filipino wear this? I don't know.

SPEAKER_05:

There are there are commendable prompt templates. Well, there's templates. It's like AI generated templates so to help you with video content for social media.

SPEAKER_03:

Yeah, yeah, I've heard about it. I think that's cool.

SPEAKER_05:

So I want to try it. I'm not really sure.

SPEAKER_03:

Yeah, for I think that's good to do during summer when you guys are not busy packing orders. Right. Tinker with the new tinker with the new tools.

SPEAKER_04:

Yeah.

SPEAKER_05:

Also, a couple super cool um updates about just eBay. eBay in the area of impact, they have achieved 100% renewable energy across all their operations, which I think is so cool. Pretty remarkable for a huge company. Like that's amazing.

SPEAKER_03:

That means they're recycling, that means they're they're emitting clean air or they're planting trees to offset their carbon.

SPEAKER_05:

Offsetting their carbon footprint. Yeah. They're doing, I mean, there's all kinds of initiatives that go towards that. Um, another really cool thing, you guys have heard us talk about the up and running grants, but they there are other entrepreneurship uh programs and initiatives that eBay does, and they have um they've already spent 18 million um on grants for those entrepreneur programs.

SPEAKER_03:

They did uh re the re-commerce kind of thing for if your business is sustainable or something like that, right? You could have been awarded a grant and stuff like that. I looked into it a little bit, but that was it is cool.

SPEAKER_05:

It was like circular, you know, circular economy. Oh circular economy. That's what it was. Wasn't it specifically fashion? I think.

SPEAKER_03:

Yeah, it was specifically fashion. Yeah.

SPEAKER_05:

Yeah. So now they they've got the renewable energy on lock, but they now want to get to net zero emissions by 2045. So that's kind of what they're working towards.

SPEAKER_03:

And one more one more quick shout-out.

SPEAKER_05:

Yeah, right, right. Yeah. One more quick shout out um to eBay for charity since 2021. So the last four years basically, eBay for charity has raised$662 million for charities over that amount. Wow. And that's something that we haven't talked about too much on the podcast, but eBay for charity is so cool. And if you have never heard of it and you don't know like how to engage with it as a seller or a buyer, reach out to us. I mean, I'll just tell you real quick, as a seller, what I do is I select some of my listings to contribute a donation to a charity of my choice whenever it sells. And it's like seamless. You never like have to, you know, pay an invoice or anything. It just gotten better over time, too.

SPEAKER_03:

It's gotten better over time because before you had to pay an invoice at the end of the uh month, right? Now it's automatic now. It's like a promoted listing.

SPEAKER_05:

Right. It's super seamless. You also don't have to pay any seller fees on the portion that you donate, and you get a little bit of a search results advantage because a lot of people filter by charity supporting um listings and it and you do it on the listing level. So like you don't have to put every single thing in your store as a charity supporting listing. I think the minimum you can contribute is like 10%. But anyway, it's super cool. Like it is keeping so many charities um going, you know, in absence of other funding, especially as of late. So it's really a really cool program. So if you haven't ever looked into it, check it out.

SPEAKER_03:

So uh we'll link it down below. It's charity.ebay.com.

SPEAKER_05:

Yeah. So okay, that is all. I have a finally a friendly reminderslash warning. Apparently, people have been doing this. Tell me if you guys do this. What the the reminder here from eBay is that sellers should not drop off FedEx or UPS packages to UPS to USPS.

SPEAKER_03:

Oh.

SPEAKER_05:

So because when you do that, USPS just kind of like seizes it and they just keep it. And you're responsible for refunding the buyer because you took it to the wrong carrier and they are just gonna like get rid of it. They're not gonna come hunt you down and give it back.

SPEAKER_03:

That that is the beauty of building a relationship with your local post office because we've accidentally done it and they know the tape that we use and they gave it to us the next day. But yes, that hurts.

SPEAKER_05:

And now it's like fair warning like you are fully responsible for that. Do not do it on purpose or on that. Yeah, right. I I did that one time since I've lived in this house where and I so I have a different carrier than I used to have, but um, I had two of the like eBay totes full of packages. No, I just set the wrong one on the porch. So she wrote me a note and she's like, I can't take any of these. And I was like, oh my gosh, I'm at least set the wrong one up.

SPEAKER_03:

She didn't take it. No, no, she can't scan it. Oh, that's true, that's true.

SPEAKER_05:

Yeah, but if you're dropping it off a big batch of the post office or whatever, just make sure that they're going to the right place. Um another shipping-related thing, which is really cool, I think, because it's more clear, is that now the definition of an item being shipped is the carrier scan, not the label creation. So you will no longer get the notification that your item is shipped just when the label is created.

SPEAKER_03:

Correct, correct. I have I have been a part of a a focus group with that one. And that's kind of annoying that you as a buyer, right? Like me buying, when somebody prints it that night and you said item has been shipped, and knowing that the post office is close, right? There's no carriers receiving it, and now it just makes me anxious that did they drop it off yet? Did they drop it off yet? Right, drop it off yet, right? Yeah. Yeah. And then and then also do for us, like especially on a weekend, right? On a weekend sale, and then you're printing stuff on Friday, and your expected drop off is not till Monday. Right? But people are gonna bug you during Saturday and Sunday. Did you drop it off yet? So I think that's cool. So that is uh that is a good thing about that.

SPEAKER_05:

Yeah. I know. I think that is um really just more clear overall. Uh another couple of fun updates is that eBay is now offering like instant refunds if you're getting a refund in the form of an eBay gift card. So there's no wait for payment processing and it keeps those dollars on the platform, which I know other platforms do that, and I think it's a pretty good idea. I like that you have a choice.

SPEAKER_03:

Um Amazon Amazon does that automatically if you want it fast.

SPEAKER_05:

Right. So that's cool. Um, and another payment-related thing is just that there are now for trusted buyers, right? Not like a brand new account with no feedback, but for trusted buyers, you're gonna have an option about when to be charged automatically for your auction purchases. That's right, folks. Another chip away at UPI unpaid items. Um, so either you can choose a one-hour auto pay, so like an hour after the auction.

SPEAKER_03:

It's for bundling purposes too.

SPEAKER_05:

Right. Well, the other option is seven days. So if your seller is doing a bunch of auctions ending across a week, you can bundle them all that way. Or not not immediately bundle, but it will be a good thing.

SPEAKER_03:

But it's still a delayed payment for the seller.

SPEAKER_05:

It does, but it's like it will automatically charge the buyer at seven days. So that's really meant for if you're gonna combine more.

SPEAKER_03:

I wish I wish it would only activate if the guy's still bidding on the other things. I've I wish it was like a clickable thing.

SPEAKER_05:

But what if they had to like what is bid yet?

SPEAKER_03:

Yeah, what if they lost an auction, right? Yeah, but that's that's a very low chance though, because you know, like what are the odds that you're gonna be trying to get, you know. I guess people are like that.

SPEAKER_05:

Yeah, I think they are. But I are like that.

SPEAKER_03:

As far as automatic payment though, I have seen there's been a few eBay lives that they have auto pay on already.

SPEAKER_05:

Interesting. Well, I like the sound of that.

SPEAKER_03:

Glenn would be like, There we go. I like that. I like that. Huh? Auto pay on already. Yeah. Uh hey, we might see Hustler Hacks in the yellow, blue, red, and green vibe. You know what I'm saying? Um, you might we might have to call in um eBay live for that if they want the if we if if they want to get the biggest dog at um whatnot whatnot streetwear. The biggest chihuahua in streetwear.

SPEAKER_05:

Uh it's not like I haven't literally recommended you and suggested that, Glenn. So just see if it happens. If it happens, just give me like a shred of credit.

SPEAKER_01:

Um we'll give you a gift card.

SPEAKER_05:

I don't need any credit. I don't need any credit.

SPEAKER_01:

You pay a gift card.

SPEAKER_05:

Yeah.

SPEAKER_03:

Keep the money in the platform.

SPEAKER_01:

Yeah. Keep the dollars here.

SPEAKER_05:

Ken, while we're talking about payment updates, that's all I have. But I think you have maybe some kind of an update for us, which may or may not be related, actually. I don't know.

SPEAKER_03:

Yeah, so um um if you guys have been paying attention to my Instagram stories, um, always you guys have seen a few bougie big light boxes um in my house. Um, which we're doing a project with eBay. Um, yeah, it was definitely a professional. Uh we we did a video shoot um a few days ago with eBay, and it's gonna be a really cool project. Um and just highlighting the one is the growth of the business, because the last time they did that was 2021. So I'd be curious to see what the difference um just for just the looks, and you guys get to see our operation. So I think that was the cool part. Um but but what came with it was us, you know, just dialing down our operation, two weeks of cleaning and getting rid of junk.

SPEAKER_05:

So I mean it's not like you were selling anything anyway.

SPEAKER_03:

Yeah, and it it JC's like, I'm not gonna ship over the weekend because I don't want to mess up the the alignment. You know, like on on the on the missing, you know, missing racks, yeah. Uh missing holes in the racks. But that was pretty cool. Um and that was uh that was definitely something that we didn't expect, we didn't see coming. It was you know, it was done you know from from the starting process to shoot it was like under a month or so um so it it was it's definitely good. Um and also uh keep up with my Instagram because next week or whenever you're listening, um July 15 we're gonna be going to DC to the Capitol Hill with eBay government relations team highlighting the steps that eBay is doing to protect the consumers from fake and inauthentic products. So we're going there representing, um, you know, showing the legislators and then the policymakers like look, eBay and the sellers have you know some programs that we are using to ensure that the buyers are safe from all the frauds and fraudsters. So which is uh super cool. And I think that's one of the things that we want to show that there are real people and there are real small businesses that are behind this eBay listings, not just some practical stuff.

SPEAKER_05:

And you better be uh making it rain seller club podcast stickers all over the state.

SPEAKER_03:

Oh yeah, we're definitely gonna we're gonna definitely uh share the pod and um and we're bringing up some uh we're bringing some products out there too. So we're gonna highlight a little bit of what we sell, and obviously we got a flex on them. So we got some cool products that we're bringing to uh we're gonna stump them policy makers and see if they know this sneakers.

SPEAKER_05:

Oh, do you want me to send you those horrible fake Nikes that I that I bought in an auction?

SPEAKER_03:

This is what we're trying to prevent from happening.

SPEAKER_05:

Look at this. Don't you want to be protected from this?

SPEAKER_03:

Yeah, yeah. And also, too, yeah, we're gonna there's gonna be four sellers there, so uh uh it's gonna be exciting. So we're gonna be documenting a lot of that journey. Um, so it's gonna be fun, and that will be our first trip of the year flying.

SPEAKER_05:

That's so fun. Wow, that took you a long time. It took me seven. We're usually just zipping around, yeah, yeah.

SPEAKER_03:

Which is good, which is good. You know, we're we're we're um focusing on other things, but totally. That was a cool update. So um, yeah, follow me on IG at the hustle bee, and we'll definitely uh give you guys an update on when and where it's gonna be releasing.

SPEAKER_05:

So awesome.

SPEAKER_03:

All right, and then speaking of updates, somebody changed their name, Glenn.

SPEAKER_01:

Oh man, their legal government by now name.

SPEAKER_05:

Are you going by Julius now?

SPEAKER_03:

Yeah, yeah. Somebody changed their name.

SPEAKER_05:

Their government name.

SPEAKER_03:

And um and I'm saying, I'm saying it could have been done yesterday, but they finally done it. You know, they finally done it, they finally done it. Um that that now we're finally saving people from the the tongue twister introduction.

SPEAKER_05:

The awkwardness of the classic line of I never thought I'd have to say or spell this so many times when I chose it. I now don't have to say or spell anesthetic miscellany anymore. It's the end of an era.

SPEAKER_03:

Anesthetic miscellany, you know, whatever works.

SPEAKER_05:

You don't have to try to say it. I don't have to try to spell it. It's great. So I changed.

SPEAKER_03:

So Drumroll, Dremrol, Drumroll, please. What is the new name? What is the new name? And we gotta we gotta we gotta see what Glenn thinks. We gotta see what Glenn thinks. Oh, yeah.

SPEAKER_05:

Unless he probably doesn't know.

SPEAKER_03:

I don't know.

SPEAKER_05:

Okay, well, myth or fact, it is no, I'm just kidding. I'll tell you what it is. You're wrong. It's just Anna finds everything.

SPEAKER_00:

Anna, I'm typing it in. Oh I want to see if I can find it right away.

SPEAKER_05:

At first, I thought I was gonna do Anna Finds It, and somebody else had that Instagram handle, and I really didn't want to go halfway with the Instagram handle. So Ken actually came up with everything instead of it. And I was like, that's way better anyway, because that's like Micellany.

SPEAKER_03:

So it finds everything. It pops up, it pops up. Your eBay store pops up. Yeah.

SPEAKER_01:

So it doesn't look like they do like those little icons anymore. Doesn't they used to have like an icon that said that like your name changed or something like that?

SPEAKER_03:

No, yeah, they don't do it anymore. Oh, interesting.

SPEAKER_01:

Okay, they don't do that anymore. Okay, good. Yeah, because I don't see it here.

SPEAKER_05:

So fun fact anesthetic miscellany does still live on in one subtle way, which is my URL.

unknown:

Yeah.

SPEAKER_05:

Because when you change your name on eBay, you can change the store name and your username, but the URL itself doesn't change.

SPEAKER_03:

But but we might be able to find somebody that's in charge of that at eBay open. Because mine is still different. Glenn is still different, right? Right? All of us, yeah. Yeah, yeah. Mine is like mine still simply be.

SPEAKER_05:

Yeah. Yeah. So maybe that's so funny. Those should be our alter egos, like our original name.

SPEAKER_03:

We should just create a brand new store and just you know, just all the terrible business practices. It should have to do everything like amateurs. Yeah, I like it. Anna finds everything. Yeah, yeah. It was a fun. I like it.

SPEAKER_01:

It's simple, it's clean, looks good. Oh I like the name.

SPEAKER_03:

Now we just need a logo done. You know, saying, John, let's go. John, what are you at? Right.

SPEAKER_00:

Logo done.

SPEAKER_05:

I feel like he's busy working on other things. But uh yeah, but no, that is. It's exciting. I'd been thinking about changing the name for like a year at least. Just like I just want it to be more streamlined and more simple and clear. Um and there's other things that I have in the queue in my brain, right? Like I want to write another book, like a follow-up book. I even like hadn't started my freaking LinkedIn yet. I finally made some meaningful progress on my LinkedIn because I just thought, like, but if I'm gonna change my name, then I want to do that first, you know. But I couldn't think of the right thing. And it was just really obvious, as a lot of good ideas are, as it turns out. So that was really fun. And definitely shout out to you, Ken, for really bringing it over the finish line because I was like 95% of the way there, and I was like, oh, and Ken was like, no, you cannot settle for an interview. She wanted punctuation.

SPEAKER_03:

She had dashes underscore periods and numbers.

SPEAKER_05:

Oh, we can't. I even messaged there was an account that was Anna Finds It and they had never used the account and it had been open for over a year. And I even messaged them, like, would you please yield?

SPEAKER_02:

Nobody would find it, nobody would respond.

SPEAKER_05:

And of course they never responded. Yeah. So which is all the better because I think everything is better anyway.

SPEAKER_03:

So yeah, everything. Yeah, yeah, yeah, yeah. It's because it's not it, because because here's my here's my explanation for it, right? Finds everything, Anna finds happiness, and it finds satisfaction. You know, you know, like not just it, you know, because it's good. Yeah.

SPEAKER_05:

Right. Yeah. Right. And I love the idea of doing like, I mean, I haven't put this together yet, but like on Instagram, even, right? In my stories, it's like, okay, maybe I found uh some cool sneakers. Well, now it's Anna finds sneakers, not my handle, but just you know, labeled in the story. Yeah, like hashtag. Yeah, that would be like the Anna finds vintage, Anna finds meaning in life, Anna finds a lot of things. Yeah, and it finds meaning whatever it might be. Anna finds another cat.

SPEAKER_03:

Um, no, no, no. It was it was good. It was good. I think uh the idea was already there. And it's it and you've and you've shared that to me before when we were on one of our trips, and one is your name is not that hard or not that unique, so everybody has Anna. Right. You know, like it's so Anna, you know, and um so there's a lot of people who have used it too. So um when you said that and I was like, and uh huge shout out to AI, you know, like during this time I was like I was actually cleaning my garage and I was vacuuming, I was leaf blowing, and then Anna, Anna like sends me a message, like, yeah, I'm in the middle of trying to do this, and this is when I was like, no, no, no, no, no, no. Like, I was like, no dots, no, like and I just said the most like eh, too basic. Uh but if you want to be basic, so be it, be basic. Wow, I was brutally honest. I was I was just not for it, you know. Yeah, it that it, you know. Uh yeah, and then I sat down and um yeah, I made chat GPT work. I said, hey, this anesthetically miscellaneous person wants to brand, and this is her rebranding. Yeah, so so yeah, there were in and the hard part is trying to like find the availability, right? Right, that's always the challenge. So Anna, now you gotta go get X, get Facebook, get before we air this, because somebody's gonna sell you that website and then you're there.

SPEAKER_05:

Wasn't my LinkedIn enough for you? Gosh, you and John have been pestering me for like literal years too.

SPEAKER_03:

Dude, yeah, yeah. If anybody has LinkedIn, add me. My LinkedIn be popping.

SPEAKER_05:

Yeah. Well, I'm trying to get it ready for eBay open because that's gonna be amazing to network. But you know, I do want to kind of turn this little update into more of a conversation about branding because, like, for me and what my little, you know, eBay store under the rock has turned into, as much as I don't really enjoy being in the spotlight by myself, like I did feel like rebranding this still needed to have my name in it and still needed to be like, I am the face of my brand, you know? And I've never like cared or thought too much about that, but that was a choice, right? Like when I was thinking of a new name, I thought of some other things that had nothing to do with my name and could have been more like anonymous, I guess. And I just feel like everything that has come from being like involved with eBay seller community and eBay open and presenting, connecting with other sellers and connecting other sellers to each other in this podcast. It's like a lot of people are going to, if they if they meet me somewhere and they want to, you know, stay in touch or whatever, like they're gonna remember my name way easier than they're gonna remember anaesthetic miscellany. So therefore, what are they gonna search? Like, probably my name, right? Yeah. So I felt like for me, it needed to be connected. But then we have Hustler Hacks over here who's not, you know, Hustler Glenn hacks. So, so like that's a different choice and it works really well for you. So, and yet, like when you're live selling, especially, you're completely the face of your brand, right? So, talk about that a little bit. Like, and let's kind of just like spitball about branding in general, because I think a lot of people, especially the classic, uh, as eBay likes to say, accidental entrepreneur, don't really think about their brand.

SPEAKER_03:

You don't start with it right off the ring. Yeah, yeah, yeah, yeah.

SPEAKER_05:

Maybe you need to come up with a store name, but you're not thinking like, oh, I'm I'm creating a brand. You don't think that way for the most part. So you might though. I mean, you have more of a branding-related background too. So what are your sage thoughts about this?

SPEAKER_01:

Well, first, when I started off on YouTube, like my first channel name was Mad Cheap Kicks.

SPEAKER_05:

Hey, that's my kind of kicks. Mad Cheap.

SPEAKER_01:

And so like my URL is still that. Speaking of URLs, yeah. Oh, it's on YouTube too. Yeah, YouTube too, yeah.

SPEAKER_05:

Oh, because you would have had to like start a new channel. Yeah. Oh my gosh, I never thought about that.

SPEAKER_01:

Did not let me change that. And so um originally just because I was picking up shoes at Ross, I was just kind of like showing what kind of deals they had. Yeah, they were mad cheap because they're uh well, obviously, they're just there at Ross. And and at that time, it was like no one was really doing something like that. So I started off the channel, and then when I got a full-time job, it was like really tough to like kind of maintain. Also, everything uploaded so slow during that time. Yeah, yeah. Like to get a video in.

SPEAKER_03:

What year was this?

SPEAKER_01:

I know, it was like 240p. Just getting it all pixeled. I don't know what year this was.

SPEAKER_03:

This has to be Let me look it up. When I when I met you, you've already read Hustler Hacks at 2017.

SPEAKER_01:

Yeah, so it had to have been maybe before that. Let me see. Uh it says 13 years ago. So this was where's my date on here?

SPEAKER_03:

Uh 203 2013. 2012, 2012. 2012, 2012, 2012.

SPEAKER_01:

Yeah. Um Man, that seems like a long time.

SPEAKER_03:

So you can evolve, guys. If you're listening, you can evolve, you can change. You can start with a terrible name and it can be better.

SPEAKER_01:

Yeah, exactly. So then I started thinking, like, well, I really want to get into like more of the reseller space and like different things, not just like shoes. So I was doing like Amazon FBA, I was just doing like eBay garage sale, like selling from garage sales and stuff. So I really had to think about what that name was. And I think like the hustle name was also huge during that time. Like a lot of people were using that term.

SPEAKER_05:

Yeah.

SPEAKER_01:

So, you know, and I was watching Chris the Bona Fide Hustler a lot too. And so I used to password hustler came from. Yeah, the hustle part and hustler came from that type of time. And then I mean, instead of like tips and tricks and hacks, then hacks. It just flowed together with an H and H.

SPEAKER_03:

It wasn't hustler dips. Imagine if you name it Hustler Tips. Oh man.

SPEAKER_01:

And then so talking about brand now though, you know, as because YouTube hates when you break away from what does well for you. So I haven't uploaded in like two months. And they're like really consistent. I know. They really just want Ross stuff. Like I can't upload anything new. They will not have, they will not push anything. Like it just hides in the algorithm.

SPEAKER_03:

Yeah, view counts below.

SPEAKER_01:

And so it's just like Ross or nothing.

SPEAKER_05:

They're just pigeonholing you. That damn new name, Ross or nothing.

SPEAKER_01:

Ross or nothing. At this point, might as well. And so I had so I had so many different ideas too that I really wanted to do, but it they just like it won't won't happen on the channel.

SPEAKER_04:

Yeah.

SPEAKER_01:

So for branding purposes, I think I did it's really good to really focus on like that niche, I guess, but yeah. When you want to do other things, it's kind of discouraging. Okay.

SPEAKER_02:

Yeah, you eventually eventually grow up, right? You grow up and then you grow your store.

SPEAKER_01:

And so the weird thing is that it doesn't necessarily relate to my eBay store. And it doesn't really relate to my whatnot in a way. I think like the brand, because of the name from the channel, really makes sense to like, oh yeah, those like someone came into the live on Tuesday and they were like, Yeah, I used to watch your videos, and good to see you on here, and blah blah blah. So I think that definitely helps on that case. But now if my name was Hustler Hats and I'm only selling hats, that kind of makes a little bit more sense. You're the hat. Yeah, what do you mean if the guy the hat guy?

SPEAKER_05:

Yeah.

SPEAKER_01:

But now it it gets away from the channel.

SPEAKER_03:

So yeah. Do you do you think that because I think from what you've built Hustler Hacks, it's kind of like helping other sellers, right? Like showing other sellers or the people that are wanting to to to follow the hustle. Do you think that it's connected to people that are buyers or is it totally separate? Because you know, like if somebody was wanting to buy something from you, is it because of your name or YouTube, or do you think it's not related because they really don't care about the hustle, they just want the product. What do you think the effect on those?

SPEAKER_01:

Hmm. That's a pretty good question. I think on whatnot, it's a combination of a little bit of everything. I try to make like a smooth type of show that others don't really do. A lot of people allow to just do like here's you know, item number one.

SPEAKER_05:

Yeah.

SPEAKER_01:

And there's no title, there's nothing to it. For me, I try to get like a title in there, what to expect. It's like a theme type of show. So I think people really like the flow of those. Pull us from maybe the YouTube side. And then I think there's a combination of people that are trying to build their collection from like they love hats, and then there's people that are also flipping from what they get from me that they're willing to wait it out maybe on the eBay side or somewhere else. So I think it's a combo of people, I think, on the whatnot thing.

SPEAKER_03:

Well, I think it's just but I think one of the things that I can speak of is just like when you're searchable and and they see that you've proven yourself over X amount of time, I think it holds weight on trust. You know, like I'd rather buy from somebody that has a YouTube channel and has a a following because I personally have kind of like leaned into that. Like, you know how when when you have a buyer that that says like, hey, like, are this legit? Are you gonna ship this? Are you trying to scam me? And uh there've been multiple times that people would come to me and it's like, yo, like, I'd rather buy from you because I know you're not gonna scam me because you, you know, like yeah, imagine scamming somebody for 200 bucks over the reputation that you've built in the last you know seven, eight, ten years. Oh yeah, like I think that's one of the biggest things that would open up if you've built a brand.

SPEAKER_01:

I think brand wise, what I would like to do though is to like expand from the eBay side to really like narrow down that niche and then build like a website based off of that. And just kind of like I guess building those same products and keeping now that I'm really just kind of centered into two types of items, I'm not even really doing shoes, so it's kind of like just down to hats and jerseys. Like building your own site would be cool too.

SPEAKER_05:

You know, kind of like can you please call it bottomless bargains? Bottomless bargains or mad cheap. No, you're only dressing the top half of your body. Oh I didn't get that.

SPEAKER_01:

We don't want people wearing a jersey with no undries.

SPEAKER_05:

I'm not saying it's recommended. You can in the board.

SPEAKER_03:

I would I would name it mad cheap deals. Mad cheap deals.

SPEAKER_01:

Mad cheap sports deals.

SPEAKER_04:

Yeah, right.

SPEAKER_03:

Um yeah, yeah, because Glenn's store is not even Hustler Hatch. There's it's never been Hustler Hacks. It's never been. Never been. Um and to a point where I followed him to like not name my store my IG name, so nobody could, you know, my smart smarty pants said I don't want anybody to pick up what I've been buying. Yeah. Um and eventually I've cut came to like a anna moment where you get interviewed, you get asked, yeah, hey Hustle B, I can't find you your store name on eBay. What's your store name? And then I I I don't know what I ate when I named that. I called it Simply B.

SPEAKER_01:

Simply B. Simply B.

SPEAKER_05:

I just want to simply be.

SPEAKER_03:

Yeah, I just want to be, right? And I'm like, uh, that's so far from hustle be, you know, like hustle be in my, you know, different energy. Right. The energy is just like go, go, go, you got this, never settle, and then you go to my store and just like be whatever you want. You reach Nirvana and you're like, Yeah, I'll be so I'm yeah, I eventually because it's yeah, there's a lot, right? Because there's already your name, you know, like especially my brand is my name is not in my brand, so there's a Ken, there's uh Hustle B, and I didn't want to add another Simply B, and then you know, like there was just too much.

SPEAKER_01:

So that's kinda like what about branding though, from like your store name from your eBay username. Meaning well, there's there's different like my store name is different from my actual username.

SPEAKER_03:

Yeah, which I I I I don't think it matters too much. Like your username for for buyers, for buyers, right? Like um, because sometimes a lot of I mean, I don't know about you guys, but my name still appears in the label.

SPEAKER_05:

Oh yeah, like on the shipping. Right, you see what I'm saying?

SPEAKER_03:

Yeah, yeah. I that's one of the things that actually need to do. Um, that way they're expecting something. Although that's one of the main reasons why I use eBay tape. When they buy something from eBay, they know it's the one. Like it don't matter where it's from, right? Because like kind of like me, like when I'm buying stuff from online, you know, it don't matter. I don't read where it came from. I see the package and be like, oh, it's my thing. You know, that's my Walmart, that's my crow, you know, that's my DoorDash. You know, like you can see it from the package. So I think that that's kind of like why I didn't really care too much about it. Um and but but overall, I think one of the things that I've always encouraged people, and I think the same advice that I gave Anna is just document everything that you do, yeah. And over time you build trust on people, and then whatever that name is that will stick, and that's hence the name change.

SPEAKER_05:

I think it's interesting too. Um it's interesting to think about like kind of who your branding is reaching. Obviously, sometimes it's like colleagues or like maybe for us at eBay Open, right? It might be other sellers, it might be eBay employees, it might be fellow sponsors, it could be a bunch of different kinds of people, right? But um thinking about you know, are you are you inadvertently or or you know, really intentionally marketing to buyers? And I think about even for somebody like me who loves to sell literally everything, um, I have always found it really intriguing, you know, to hear from other sellers. Just for example, when I was listening to the Scavenger Life podcast for years, one of the things they talked about almost every episode on the show was what they found that week, like their favorite things that they sourced. They talked about their best and worst sales.

SPEAKER_03:

What they scavenged.

SPEAKER_05:

Yeah, what they scavenged, right? And so, and it was just such interesting stuff that I would go and look at their store. I would also go look at their store because, you know, I wanted to see like how they priced things or kind of how they approach different things about listing on eBay. So it was a really good example for me. But also, I sell everything because I'm interested in everything myself. Like I love the type of stuff that I like to sell the most, is the type of stuff that I personally like the most too. So I think there are lots of people like that who are at least just baseline really interested in whatever that type of inventory is. And so, like for me, like now, I do care about sneakers because I know more about it. And so if I was gonna go buy a pair of sneakers, I would buy it from you. You know, like I would go see FERT, just can't have this before anybody else. Um, and I think that is important too, just that so many of us are sellers, but we are interested in selling the things that we already are interested in, right? So there's some built-in potential for buyers, even if it's not like the main reason why they are watching what you're doing or seeing what you're listing. But I don't know, it's like I don't think you can really like in a concrete way like take that to the bank, but I bet it happens more than we realize where we're selling to other sellers, you know, and they just might know us even from this world and we don't even know. They're just another buyer to us. We don't we can't tell the difference, right? Yeah, unless they say something about it, which is always cool if they do.

SPEAKER_03:

But oh yeah, because sometimes we refer to other sellers and other people based on their handle name.

SPEAKER_05:

Yeah.

SPEAKER_03:

And there's been a lot of moments where we have to double take. Wait, it's like this sounds like somebody we know. You know, and I think that's the good part when you're pack uh shipping packages when you print the label. But but I think what what what do you think Glenn is one of the you know a few advices that you can tell people if they're just starting, um you know, in branding, especially I mean you've had you've had design background uh and everything like that. What do you think are like a few kind of just like tips and hacks that people could do as far as branding?

SPEAKER_01:

Definitely keeping the name as simple as possible. I mean, something that's gonna flow, something that's like one to three words max. I mean, I wouldn't go anything too crazy. Uh, usually with a logo is something that's like that looks good from one to two colors, like nothing that's like, you know, you can zoom in, you know what it is. If it's really far away, you know what it is.

SPEAKER_05:

If it's really tiny, hold up really tiny, like your icon on Instagram or whatever.

SPEAKER_01:

Like, yeah. Um, I mean, colors, you can kind of play around with that what looks good, but I think a lot of people try to do too much on their like logos or too much.

SPEAKER_03:

It washes out, right? It washes out.

SPEAKER_01:

Yeah, and they're just like no one notices that there's like a little icon mixed in with like uh a certain item you're trying to make it look like or something, or you know, just keep it simple, like uh like the way icons would would look.

SPEAKER_03:

Like yeah, like look at your app, right? Look at the apps on your phone. Yeah, I think that's a pretty cool example of those. Uh, one of the things, my one of my pet peeves, if you're in the Sneaker world and then your logo is a shoe. Oh, I know. I hate that. This one is you're asking for a cease and desist letter from Jordan. Whoever shape a shoe that is.

SPEAKER_05:

Yeah, like you're asking for it. You know what? If you're gonna do that, just go ahead and make it case with tubes. They'll never come back. Casewish tubes. Casewis tubes make you laugh.

SPEAKER_01:

Or the worst, the worst is like when like the shoelaces make the name like the band.

SPEAKER_03:

Yeah, it's so hard to read, right? It's the great design work. Why do they just do that? I'm just like, man, how how long is your shoelaces? You know, imagine having that shoelaces have the spell.

SPEAKER_01:

Who thought this was cool? No, they can't stand it.

SPEAKER_03:

Yeah. Oh my god. One of the things that um uh on on that simplicity, Glenn, is I've had experiences of having logos either embroidered or screen printed. So that's why my brain always like two to three colors. You know, because anything over that, you're still just plan on having your own merch at this point. Yeah, yeah. At that point, right? Like, think about and and then the other the other thing when it comes to logo and name, will somebody rock it? Will somebody wear it? Yeah, you know, like it's like and like, or will you even wear it? You know, imagine having a logo like, oh, I I can't wear my own logo. Like if that if you cannot, then no, no, that's not it.

SPEAKER_05:

Would um would you guys recommend? I feel like this is something I wouldn't have thought about back in the day, but like in this day and age, would you recommend not including any platform names in your name?

SPEAKER_01:

100%. Oh, yeah, yeah. Why there's a lot of people that do that.

SPEAKER_05:

I know, and I but why is it a bad idea? I have my own reasons, but I wonder if you have other or the same reasons.

SPEAKER_01:

Well, I think number one is just that you don't even have the right to technically use I don't know, Amazon or eBay or trademark in your name. So that's pretty crazy too, that you're just gonna go all out and make Anna on eBay, something like that. And eBay's like, what? Like we don't have to. Anna on eBay.com.

SPEAKER_05:

I feel like I'm barely getting away with my eBasement, which I like to basement.

SPEAKER_03:

I like to type that, you know, on my stories or whatever in Instagram, and I can't even get away with bay, my bay, my bay, right?

SPEAKER_05:

Like in my e-basement. I mean, the funny thing is though, I feel like every person I've talked to at eBay and I've mentioned that I call it my e-basement. They like love it. But also, yeah, I don't want to like infringe. Or or or it could be just I mean, that's not my store name or my business name. Well, you still have a term, I think.

SPEAKER_03:

You still say it has how it's spelled if you just put an E on a basement.

SPEAKER_05:

Right.

SPEAKER_03:

Right?

SPEAKER_05:

So Well, not exactly. There's not usually a Y in basement.

SPEAKER_03:

No, no, no. But no, no, I'm saying without a Y, it still says the same. E-basement.

SPEAKER_05:

But the Y makes it, Ken.

SPEAKER_03:

Yeah, I know. For for infringement for copyright purposes, for legal purposes, even when you say it out loud as e-basement, it's my it's just my e-commerce basement. Right. Right?

SPEAKER_05:

Like that's how it is my e-commerce basement.

SPEAKER_03:

Yeah, yeah. So but but for each other, you would want to say that to eBayers, right? Like that would be fun. But no, anything else, Glenn, any other anything branding.

SPEAKER_01:

Well, also if you just decide, or what what if you get kicked off that platform that you're selling on? Yeah. Uh well, I guess we have to change this name because or maybe you're just pivoting into something totally different, and yeah, and now you're stuck with the name, and instead of it being a generalized name, especially if you're selling certain items, now you're stuck.

SPEAKER_05:

Yeah. I feel like it's pretty common too for resellers to start on one platform and at least try another one, or or have a booth space or a brick and mortar, or flip stuff on marketplace, or you know, like there's usually some other arm of the business at some point.

SPEAKER_03:

Yeah, that in um in um try not to use your location.

SPEAKER_05:

Oh.

SPEAKER_03:

Right. Like imagine if I was like Cincinnati B.

SPEAKER_05:

You know, but what if your location has like a cool nickname, like Sin City or like Albert?

SPEAKER_03:

Yeah, that one that one's kind of it, but but I've I've seen and heard people when they have like state undername, and then they have to explain it that they don't operate out of that. I just grew up there.

SPEAKER_01:

Yeah, I don't live there anymore.

SPEAKER_03:

Yeah, so there's no connection, right? Like, because you're leaning on somebody that thinks that you're from there. Yeah. And it's like, oh, I'm from Ohio too. It's like, oh no, I'm not really from Ohio. Like, oh, that's just kind of like a you know, pop in somebody's bubble.

SPEAKER_05:

It's like, I just like the name of Ohio. Yeah, yeah.

SPEAKER_03:

It's Ohio actually in Japanese saying, you know, greetings. Ohio. Right, right. You know.

SPEAKER_05:

Duh. Yeah. That's funny.

SPEAKER_01:

Uh, what about building, I guess, like the idea of like building a website off of that. I mean, not that I mean eBay should be your all, but it's I guess if someone was looking for more, or like if you were just trying to maybe get a hold of distributors or something.

SPEAKER_05:

For sure. There could be other reasons, yeah.

SPEAKER_01:

Yeah, like here's you know, here's the site, here's what I what I sell, here's what I'm looking for. I I don't know if any distributors see anything as like, hey, I'm just an eBay seller, or do they look at it as that? Like, oh, we can just sell an eBay.

SPEAKER_05:

Like it makes you look more like your own professional business, even though you are running a professional business just using a platform, yeah.

SPEAKER_01:

Yeah, yeah.

SPEAKER_03:

Yeah, and there's there's only there's also like a brand, right? Like your uh front-forward brand, kind of like the hustle bee. The hustle bee is behind an LLC that's not the hustleby. Because like you said, Glenn, like I've thought about what if I had to create a letterhead that I had to submit to somebody asking for supply. And you know, being like the hustle bee LLC, it looks more like a media company than actually uh breaking wall.

SPEAKER_05:

The hustle shell company.

SPEAKER_03:

Yeah, or like B company, and then at that point they're gonna look like oh you sell honey? You know what I'm saying? Like, oh they're gonna go no. Like I'm clearly a beekeeper. Yeah, so so um, so like you can be a little bit more playful with your front facing name, because also you can always DBA, but at the same time, your LLC at the end of the day, eBay builds my LLC, not the hustle bee, really. So it's just your store name and stuff like that.

SPEAKER_05:

So I won't hold you to this answer, but I actually thought about that. My LLC is still anesthetic miscellany. LLC. So uh do I actually need to say DBA or can I just leave it? Okay, I didn't think so.

SPEAKER_03:

Well, because it's just technically whoever's billing you, it's still billing you anesthetic or miscellany, right? Right, yeah. But as long as you still bill through that, your bank's still the same.

SPEAKER_05:

Right, yeah, all that's still and I don't really see any reason to change it.

SPEAKER_03:

Yeah, yeah, yeah. So uh it's been a fun conversation, guys. Anything else that you guys uh want to add into it and see? I guess if you guys have any other questions, right, throw it in the our DMs about about um you know branding and stuff like that. Uh obviously I think all three of us kind of like have you know I guess have experience on how how branding works and how it's benefited us and how we're still trying to take it to the next level. Us Anna just did a rename change. Glenn's still thinking about doing you know, maybe like uh, you know hacks and hacks uh wealth management company. You know what I'm saying?

SPEAKER_05:

You could do the hacks hedge fund or something. Oh, there we go. Let us know when you're gonna start your hedge fund.

SPEAKER_01:

Or in the comments, have you changed your name or eBay name? Did you change it again? Did you how many times have you done it? Let us know.

SPEAKER_03:

I'm gonna use hedgehog funds. Hedgehog.

SPEAKER_05:

That's hilarious. I like that. Yeah. Um, and you know, if you don't already already follow me on Instagram because you couldn't spell the previous name.

SPEAKER_03:

Yeah, and now you'll find Anna.

SPEAKER_05:

You can finally find me, and I will find everything. That is the name.

SPEAKER_03:

Anna finds everything. Anna finds everything. Node period, snow comma.

SPEAKER_05:

Both of you love or hate the name. Feel free to spell it the way it is.

SPEAKER_03:

Spell it the way it is.

SPEAKER_05:

I know, you can sound it out.

SPEAKER_03:

Yeah, Anna finds everything. Um my gift to you. No, no, no, it's it's super No, because I would not have to intro like here's Anna Anesthetically miscellaneous, and there's everybody's like, huh? Like, yeah, exactly. That so, so uh it's been fun, guys. Uh again, you shout out to eBay for sponsoring this podcast. Make sure you follow him at eBay for sellers to keep up to date. Um, if you haven't yet, make sure you register for eBay Open 2025 online. It is free to attend. And then tickets, I believe, are still available. And also huge shout out to our other sponsors, Seller Ledger. Get your books straight for 2025. Make sure you try them out. No credit card required. And we will see you in the next episode. Pete's. See you.

SPEAKER_05:

Bye, guys.