Seller Club Podcast
Seller Club Podcast
Episode 97: Are You Taking The Bait?
This week we’ve got a Hustler Hacks Edition episode on tap - we’re tearing up the Top 3 Ways to Boost Your eBay Sales Overnight + 2 bonus ideas. What do you think? Is this clickbait or helpful guidance? Let us know, and send in your top tips to boost sales as well.
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Yo yo yo what is up everybody seller club podcast Let's drop that beat Yo yo yo how are you guys feeling like about 97 episodes in how about you feeling about 97% 97 That's an A episode Solid A 97 episode And today's gonna be a huge episode Yeah and uh we're almost to the end of September when this is the time we wake people that are slacking. You know? You know how they say Wake me up when September ends September ends?
SPEAKER_00:Yeah. I'm so proud of you for making a pop culture reference.
SPEAKER_02:I'm getting better at this. I'm getting better at this.
SPEAKER_00:Okay, but now you know I'm gonna ask you whose song is that?
SPEAKER_02:Oh it's uh it's a it's uh I think it's like a like a rock-ish band. I will accept that answer. Um wait, wait. Is it uh is it Adam Lavin Levine? No. No.
SPEAKER_00:Like that's I would I would say that's pop anyway.
SPEAKER_02:Okay, well um it's not red hot chili peppers.
SPEAKER_00:It's not. No, it makes way too much sense to be red hot chili peppers. Right, right? I think so, right?
SPEAKER_01:Where's Chad China?
SPEAKER_00:It's uh give me a give me a clue. Give me a clue. I do, I do, I do. Okay, okay. I was like, come on. Okay, I'll give you a clue. Alright, this is a sports-related clue. Who is my team based on my name?
SPEAKER_02:Okay. St. Louis Cardinals.
SPEAKER_00:No, no, no, my name. Based on my name.
SPEAKER_02:Oh okay, Green Bay.
SPEAKER_00:Oh, oh it's Green Bay.
SPEAKER_02:Green Day, Green Day, Green Day. I know they know. I know the day. Yeah, yeah. Okay. Okay, okay. We need to celebrate this moment.
SPEAKER_00:Totally close the loop on a correct pop culture reference. I'm so never being proud of it.
SPEAKER_02:I I I knew it. I knew it. I and I know who Green Day is, so yeah, yeah. So nothing easy.
SPEAKER_00:Anyway. And that's today's show, guys. It's a fun excursion.
SPEAKER_02:Yeah, yeah. Well, as a matter of fact, let me hand over the show to Glenn.
SPEAKER_00:Glenn takeover. Yeah, why don't you just take it from here?
SPEAKER_01:Okay, so it will is end of September, are we in Q4? Does this qualify or not yet?
SPEAKER_00:When this comes out, yes.
SPEAKER_02:Yeah, when you wake up, when you wake up, it's Q4. Put it this way. Yeah.
SPEAKER_00:Okay. You wake up like, oh my gosh, it's finally well, it's yeah, it's like a couple days to Q4 when this episode drops. So most people will hear it in Q4, probably.
SPEAKER_01:Before we get into our topic, how are sales? How have they been the last seven to ten days, would you say? Oh.
SPEAKER_00:So mine's okay. Mine's been okay. I did run a really big sale. Um, so there was kind of a little hangover from like the sale ended and then I wasn't having crazy sales anymore for a couple days. But this was another thing I did. I was looking at all the listings I have that had like no or low views, and it was kind of a lot. I refreshed some of them by sell by doing self-similar, but also I did actually bump my promoted listings rate up like two percent from what it was. Because I still use just like a blanket strategy that generally listings. So I bumped it up a couple percent, like I don't know, maybe twenty-four, forty-eight hours ago, and I do feel like that's making a difference. And so today and yesterday my sales have been great. For just two percent more.
SPEAKER_02:So I would say my my my 30 days is finally on the green.
SPEAKER_00:That's good.
SPEAKER_02:Yeah, it's all so it's going up from here because I was getting worried a little bit there. Um but also that's because you know we haven't listed in August. Um and this month we've been listing a lot. Um I could tell you that our impressions have gone up by 10% the last seven days.
SPEAKER_00:Interesting.
SPEAKER_02:So um, you know, my 30-day impression is still lower compared to the last 30 days, but at least the you know, the nearer seven days compared to the last week is already doing better. So I think all the new listings is happening, all the um repricing is happening, you know, like it's having effect. So I think it's a matter of time that you know we're gonna need Santos Elves to help us ship.
SPEAKER_00:Let's hope they really need more to do. I mean, why thumbs.
SPEAKER_01:How about you, Glenn? Uh the hats are doing surprisingly well. Um the hats on eBay. Hats on eBay. Hats on eBay, yeah. Last 31 days. It's really fresh to hear that from you. It's really fresh. I'm I'm excited for that. Yeah, 40%.
SPEAKER_00:Reluctantly pleased about it. Yeah, he is surprising.
SPEAKER_01:I am a little surprising. Yeah, it is a little surprising.
SPEAKER_02:He just got in a little bit more skeptic, you know what I'm saying?
SPEAKER_03:I know, exactly.
SPEAKER_02:He's getting up there in age that we have to uh watch out for him turning into one of those uh, you know, people that blames the algorithm. Uh one of those guys.
SPEAKER_00:No, Glenn's never gonna give up his relentless uh radical responsibility for his life and his business. He never will, even if he sounds a little skeptical. Yeah, he can't he won't. He can't and he won't.
SPEAKER_01:We're uh up 40% last 31 days for sales, very good. That's very good. Um impressions were up 44%, so now we're 13 million. Same. Uh our conversion rate went up to 0.8 from 0.6.
SPEAKER_02:Oh, that's good.
SPEAKER_00:We like to hear that. That's good. That's good.
SPEAKER_01:So very, very happy. Only problem today though is that my sale just ended. And uh don't have any sales. No.
SPEAKER_02:That hurts. That hurts. That is why I think it has to be like, um, you know how when they say uh this is a pro tip, when your sales it says ending soon. Yeah, right? You need to make a copy of that sale and run it or schedule it as the other one ends.
SPEAKER_00:Like and keep it going, but you'll still get the ending soon. Yeah. Emergency.
SPEAKER_02:Yeah, yeah, yeah. Or or like you know, like for me, like I end my sale like, you know, because like sometimes he ends at midnight, I'm like, I'm not waiting until midnight. I end it at ten, you know, I end it two hours early and make sure the other one starts. Um so yeah. So you like I feel like especially because the way I know the way you run sale, it's like it's a big sale compared to the the the regular sale. Like if you're running anything over a thirty, forty percent sale, I mean, then if it that cools off, then yeah, yeah, you won't have sales.
SPEAKER_00:I did that like that's what I was like kind of recovering from this week because I have like I still have a pretty big sale going now, but over the weekend I did just 48 hours where my whole store was fifty percent off, which is kind of crazy, but I was like, eh, like everything's not gonna sell in two days, and like so much good stuff didn't sell, you know, in those two days. But I did have a couple of days, like over a thousand dollars of sales a day. But you can't just like sustain that forever and just run it 50% off all the time, you know. So I'm like, I'll do like a hit like on the weekend like that, and then I'll do like a normal sale during the week. But I always schedule them back to back though, but you feel it that that first day after the huge sale's done, you're like, oh I know.
SPEAKER_01:So now looking at my chart, it seems like every Thursday is just like a bad sales day.
SPEAKER_00:And guess when we are recording this podcast, guys, a Thursday.
SPEAKER_01:And every Wednesday is like a really good day because the sale ends like that day. Yeah.
SPEAKER_00:You get all the urgency. You should just experiment with pushing it to a Thursday one time so you can have a good Thursday for once.
SPEAKER_01:That's true.
SPEAKER_00:Just see if it holds, you know, or if there's something really special about Wednesday.
SPEAKER_01:Yeah, well, try that out. But today's episode is you know, I've been in the eBay, I've been in an eBay and YouTube game for a while, and we love clickbait. So today, top three tips to boost your eBay sales overnight.
SPEAKER_00:Ooh. We're supposed to come up with these?
SPEAKER_01:Yes.
SPEAKER_00:Oh no.
SPEAKER_02:Oh no. No, we're trying to debunk. Well, you could run a 50% off sale. We're gonna debunk this YouTubers, whatever we're just saying. Let's do it.
SPEAKER_01:Alright, let's get around it. I'm down for either one, honestly. Oh, okay. Tip number one, and they're not going in order. So tip number one is the easiest one you can do, which a lot of people ignore because I feel like they I don't know, I feel like it's like a tedious thing, they forget. But number one is, of course, sending offers to watchers.
SPEAKER_00:Ah.
SPEAKER_01:And I kind of haven't been doing due diligence. What? I know. Like at one point I was like, alright, every like two to three days I'm doing it. Because also some items they're not allowing you to do it. Yeah, and you can't do it too often. So in that case, I was like, alright, let me focus on one day out of the week, which should be Thursday. Thursday. Exactly. Because that's when the sale ends. It's not a good thing. You hit him with the offer. Uh that would be a great time to push the offer to buy. Maybe we'll see.
SPEAKER_00:We'll see. He hasn't done it, so we don't know.
SPEAKER_01:Yeah, well, I haven't done it with hats. I did do it on the jersey side. Um it did it did do well, but when I ran out of items to send, that was like, well, I need a list more.
SPEAKER_03:Yeah.
SPEAKER_01:That was during that time. But what do you think about the offers part?
SPEAKER_02:Or I'll I'll I'll have I'll have a story for this. Cause I just I guess I forgot, I mean, the past few weeks. One the last seven days have been kind of hectic. So I've been religiously doing it every other day. Um at I think kind of like my my tipping point is when I see on your desktop it says send offers to a hundred of your listings. For me, every time it hits a hundred, I send an offer. So it's kinda like, okay, kind of like the routine now. Well, last night I looked at it, send send offers to 300 of your listings. Yeah. Oh dear. So I was like, oh crap, you know, and I was like, and I was like, and then I was like kind of like I almost hit my daily goal and everything like that. I was like 100 away. I was like, oh, let me do this. So before I went to bed, after I drank drank my vitamins, I sent offers 10%, only 10%, not bad. And then I allowed counter offer, which I don't do a lot. Golly.
SPEAKER_00:Um You woke up to some of the lowest balls.
SPEAKER_02:No, I well, that is one. That is the other bad effect, the negative effect, but the other effect, I sold a bundle sale of seven items last night because of that offer. I I think I sent Anna a screenshot on that and it went through, you know, like at night, you know, like those moment like I just want to sleep. But now I was like, uh, because we don't have a bundle feature yet, now we have to create another listing and create that and send it to the person. And surprisingly, the person paid. So it works again sending offering. Reluctantly happy about it. Surprisingly. Yeah. Because we're gonna we have uh we have uh we have a feature for that that's coming out. Um but but yeah, so I think I think it works. I think it works even an overnight effect. So that's my story.
SPEAKER_00:Yeah, I do love to wake up to like, oh, this person accepted my offer from yesterday. That's always fun.
SPEAKER_01:How often have you been doing it? I know.
SPEAKER_00:Oh not really. Uh probably 15 times a day. Anytime there's a new offer, I'm compulsively sending it. And I also do automated offers, I allow counteroffers, because I can always say no.
SPEAKER_03:Yeah.
SPEAKER_00:So I just like I throw the gates wide open for that, like pretty much at all times. But um, it is interesting when you know there's a bunch of different conditions that your item will be eligible for more offers. So like even if you've sent an offer for that item, like I'm under my understanding is that if there's like a new watcher or like a new person puts it in their cart or whatever, then you can send it to them. Like it'll send again, you know. Then it will be eligible again. So yeah, I never let it build up like hardly at all. Um and but I usually do if I'm running a sale like right now, um, you know, I'm running a pretty decent sale, so I'll probably only send like a five percent off offer, and that's more so because it puts that item back in front of the buyer's face, and then they go, Oh wow, this is already like 30% off or whatever. Um so like if I'm running less of a sale, I might send more of an offer, like a more of a discounted offer. But a lot of times they'll just do five percent minimum because like that just puts it in front of them. And it's really funny, there's somebody I know um just from like around town who apparently was watching something in my store and he texted me. He he's like, How how dare you like taunt me with this five percent offer? And that's like it's already it's already like 30% off. And he's like, Oh yeah, I didn't realize that. I'm like, Yeah, that's why I do that. But it's really I wonder who else is offended by it. But I think it's really funny.
SPEAKER_02:Like I get it all the time when I'm watching a 5% offer, and uh yeah.
SPEAKER_00:Yeah, but it is, it's like I just want to make it. But it's a good reminder, yeah. Yeah, it's a reminder.
SPEAKER_01:I like it. Alright, let's go to number two, which people of course are against uh using promoted listings, and promoted listings, unfortunately, I can tell you are pretty much the bulk of the sales. Because I I just think that if you're over the two percent, you're beating people, I would think. I I'd like I'd like to know the percentage of people that don't use it because it would just fuel me more that I'm like I would say the percentage of like the people that don't use it, the people that do the standard two, and then what are the ones that do like three to four? Because I feel like if you're at three to four, you're probably like I don't think that many well I guess we don't know, but how many areas? Yeah, right, right, right percent. That's true.
SPEAKER_02:But here's the thing though, here's the thing I don't know if if this is my kind of like theory. There's a reason why people see my listings a lot more because sometimes I am aggressive at doing it five percent. But I am twenty dollars more expensive than everybody else.
SPEAKER_00:Well, and also for like it depend it's varies by category, like what the what the recommended percentage is, which speaks somewhat to how much competition you have for those ad spots. And it's like, you know, it's a lot more than just the search results, it's all these other ad placements. Yeah, so I think it really depends on your category, how much saturation, like how much competition like you're saying, maybe you can get twenty dollars more than everyone else, but you're gonna pay two more. Okay, yeah, that's what I'm saying.
SPEAKER_02:Like, I'll take it, right? Yeah, so and again, that's you know, but also to like man, like will it get there that we get to know? I don't think they will do do divulge that information. Oh no. Um, because at that point, then I'm just gonna be like, we should just you know mass inform everybody, like, hey, everybody, drop your uh promoted listing by two percent. Next thing you know, eBay gives us a call. Sell a club podcast. We saw a dip in our promoted income. What did you guys do?
SPEAKER_00:What did you guys do now?
SPEAKER_02:Yeah, no, I don't think I would work at that. Yeah, that'd be funny, but we're not that powerful yet. Yeah, no.
SPEAKER_00:Not yet. Every day app, how it grows. Just kidding.
SPEAKER_01:But even going through the analytics part, it's kind of scary on how I guess how much or how many sales is really dedicated from the promoted listings. Like, I don't really get a lot of organic traffic just by not doing it on its own. And I don't even care if it's like a unique item or not.
SPEAKER_02:It's just you get buried. You get buried. Um I and I think isn't it shown on the Terapeak? I mean, not terror, it's product research.
SPEAKER_00:Product research, you mean? Um let me see. Who is Terapeak? I've never heard of it.
SPEAKER_02:Um I don't know. I probably saw it as a is an info somewhere that percentage of items sold at a uh at a like promoted. Yeah, I don't know where that is.
SPEAKER_01:Maybe a lot of the days that my organic is is doing better than the promoted listings are the ending sale days. Ooh. Um because they're been kind of watching it, they're expecting it's gonna end soon.
SPEAKER_02:So some could argue it's like, oh, it was a promoted listing, it was the urgency that your sale created. Or vice versa. Yeah, but you can never be like, oh, let me get the two percent back and just use my marketing strategy. Like, no, you can't. Because there's a 30-day cooldown either way, right? Yeah, yeah.
SPEAKER_00:Hey, sorry, I'm I'm just remembering, what did didn't we talk one time about what a good ROAS is? Like what a good uh number is.
SPEAKER_02:I I know we were in a room together that we were uh talking about.
SPEAKER_00:On campus, right?
SPEAKER_02:Yes, and I brought it up again at eBay Open with a circle of eBay employees.
SPEAKER_00:Oh, interesting.
SPEAKER_02:And they said my ROWS was impressive. What is it? Uh it was Or what was it? It was uh at that point, um I had it at 28.
SPEAKER_00:Okay. Yeah, that is impressive.
SPEAKER_02:So ROWAS means return on ad spent. So every dollar. So if you guys are looking at your dashboard, let's just go through it. I think this is.
SPEAKER_00:I know I'm looking at it right now. That's what made me think about.
SPEAKER_02:So let's go to let's go to marketing.
SPEAKER_00:Marketing tab and seller hub, advertising advertising. Oh, oh, okay. Yeah, not marketing.
SPEAKER_02:Oh, okay, they have their own thing now. Advertising, right? And you see a lot of boxes with numbers. So in the bottom right, there's this thing called R-O-A-S.
SPEAKER_00:We call it ROAS or ROLAS.
SPEAKER_02:Or return on ad spend. So um at some point, I had the highest at 28 point something. Yeah, that's high. Um, so every dollar I spent, I I I sell twenty twenty-eight dollars of an item worth. Or, you know, that's the average of everything. Um, so you know, well somebody could come up to me and like, hey Ken, will you pay me a hundred dollars and then you get to sell two thousand eight hundred dollars of your item? I would say yes all the time. All the time. Now, if you put it at a scale, Ken, would you give me a thousand dollars if I can sell twenty-eight thousand dollars of your item? I would say yes all the time. Yeah. Um so if your ROAS is lower than that, um, I'm sorry. It is, but it's still good. I I think I'd 28. I think uh ROW us at 10 is still good.
SPEAKER_00:Yeah, 10x.
SPEAKER_02:I I I I actually again per category. Yeah. Um I think 10xing your investment is a great return for marketing spent.
SPEAKER_00:I think so too. My my inventory is more miscellaneous than yours. Um mine's like just under 20. It's like 19. like nine something. So that's still. How's how's Glenn Glenn?
SPEAKER_01:Glenn probably don't spend much on that. Uh mine's at twenty-four point six.
SPEAKER_02:Oh, impressive. He's making those dollars count.
SPEAKER_01:That's yeah, see, I like that. I like that. I like that. It's up uh 5.1% from the prior period.
SPEAKER_00:Glad to hear him in the last place. And now we need to hear from Sneakers Envy. What is it? He'd be like 40. Yeah.
SPEAKER_02:Like 40. That's hilarious.
SPEAKER_01:I'm sure it's. But I think out of all these little boxes, though, that caught my mind or got my eye on this was like 1.65 conversion, which is up 0.44%.
SPEAKER_02:What that's high. Your conversion rate?
SPEAKER_00:Uh oh, am I beating you guys at that?
SPEAKER_02:Um, I'm at 1.99, so try to beat me.
SPEAKER_00:Read it and weep. 2.3.
SPEAKER_02:Oh, golly. This is high though. This is high. This is high. I remember the first time me and Glenn talk about it, I remember vividly. I I said it. If your click through and conversion is above 0.8, it's great. Yeah. Because that's what we've seen so far at that moment, at that moment. And again, this was before all the promoted listings and stuff like that. But obviously, promoted listings help. Yeah. And all the best offer now, right? Like because all the best offer convert. Think about it. As soon as you hit yes or accept on the offer, it's a conversion. Yeah. Right? So, and again, we literally just talked about sending offers and using, you know, using promoted listings. So I think the two topics that we just discussed directly impacts our conversion and our ROAS.
SPEAKER_00:So far, the clickbait is delivering.
SPEAKER_02:Um, right now.
SPEAKER_01:And our last one, which Anna was actually doing these. Oh ending items and selling similar, or at least just going through the stale items and or relisting some of the items. I like that, I like that. So how does how would you say that this also plays into the advertising, the promoted listings, things like that? I mean, if you're ending an item too and you're selling similar, you are gonna be, I guess, be losing those watchers. If you had any. If you had any if you had any to begin with. Yeah.
SPEAKER_02:So, okay, okay, I I go first and then I can weigh into it. I'll make it quick. Um, one of my strategy in using that is because we carry seasonal items, so I make sure I refresh the on-season items now. For example, we're heading to the colder weather. Um, so I audited all my pants, my sweatpants, my hoodies, and my jackets. The ones that have really low views, or oh you know, the bottom of the barrel stuff that are stale that don't have high. When I say high watchers, I say like 10. Anything that are under 10, there's a reason why they haven't pulled the trigger yet. You can spare them, yeah. Yep, that's when I s uh end it, sell similar and kind of like uh I this is when I changed strategy. So either I do free shipping or I do um calculated shipping or flat rate shipping, and then I kind of like, you know, if you didn't sell for a hundred, let me try to sell it for two hundred and run a 50% sale. So so that's how that's how I do it. So and a way in all of that.
SPEAKER_00:I just thought about this. I'm gonna start doing because I love the idea of like changing your strategy. A lot of the time I'll like look at those listings, like I end them and I do sell similar in bulk, but I'll still like look through them, you know, and make sure there's nothing crazy or maybe my price is weird or my title's weird. I don't know. I'll just like quickly glance over them, you know, like a hundred at a time or two hundred at a time. Um but I hadn't thought about that. A lot of my items not not all, but like a lot of them do have free shipping already. But I think what I might start doing is adding those items to eBay for charity and doing like a ten percent to a charity. I I do I already support um Reflections of Trinity with our beloved Lori Wong um with some of my items, but honestly, like I haven't kept up with replenishing as I've been listing new stuff, so I need to but maybe that's a good way to do it. Like that because that you know, gives you another kind of exposure, like another way of um your item being exposed to buyers. And that might be a good move to kind of to do like what you did with free shipping, but kind of change it up a little bit, give it a little bit of an edge. And then I don't know, honestly, sometimes like it's funny that you say you just audited your seasonal stuff, because I just did this like a day or two ago, and there were a couple of listings of like running shorts that I've had for a long time, and like they are selling like crazy now, and they had zero views and zero watchers, and I was like, and I looked at those listings and was like, There's nothing wrong with these listings, like they're just like you know, duds for some reason. And as soon and I didn't change anything about them, I just re you know, did a sell similar, and now like literally I have sold like three or four pairs of them today. Like, okay, so I don't know why that was at the bottom of the barrel, but for whatever reason, starting it over for you know, fresh like really helped. Um but I really like that advice to like even if it's maybe you don't just need to like continuously lower your price over and over, or like once you've offered free shipping, it's like you can't do that again. You can do that move one time, and then if another you know 90 days goes by, well then what, you know? So I'm gonna try the charity thing, I think.
SPEAKER_01:And I know that like everybody has different rules on their items, how long they want to stick with it.
SPEAKER_00:I don't care about that.
SPEAKER_01:Yeah, and some people. But I think interesting thing though is when you go to your selling or like little seller tab right there in the corner on the app, and you do get offers, it is gonna tell you now it was listed how many days.
SPEAKER_00:I love that. I remember asking eBay for that.
SPEAKER_02:Yeah, as a matter of fact, uh one of our uh great friends, the Inca, the Inca Fans Club, um Inca, me and Yinka were literally showing it to eBay that we were accepting offer. Yinka was laughing as like$80 offer for a 450-day old item. You like XAP! That's what he said. That's what he said. Accept. That's what Inca says. Always laughing.
SPEAKER_00:So he's he's accepting you're you're getting it.
SPEAKER_02:Yeah, yeah, yeah, yeah.
SPEAKER_00:So he was uh he was a sound clip of him doing that.
SPEAKER_02:Yeah, um, yeah, I like that. That's genius. Um, that's a great tip. Good call out on that because I I was I was just happy about it already.
SPEAKER_01:Yeah, so does that come into play a lot when you you see these and and also too, like when you're re-selling similar, right?
SPEAKER_02:So obviously that counter resets. Yeah, right? And and then now it's kind of like doesn't yeah, the counter reset. If you s no, if you sell one like this, right? Like if you don't relist the relist, I think it continues it. Because uh sell similar actually creates a new one, so it has a new set of new item ID.
SPEAKER_00:Yep. But does it still have the original original list date in there? No at all?
SPEAKER_02:No, not at all. Zero. Because I know that because my my my oldest list date is um uh within one year now.
SPEAKER_00:Okay, yeah. Well mine are too in the like active listings, but when I actually go and look at that listing, I'm gonna check this really quick before I say that.
SPEAKER_02:Because I have an offer for an item that was like 50 days old, and I was like, no, this was last year's item. Yeah. Yeah. Well, at least that's what the offer shows you. It's it's the current, not the original.
SPEAKER_01:So Kenny, do you have like a certain days that you see that you're like I I'd like to keep it within a hundred.
SPEAKER_02:Um, you know, uh turn my maybe like a 90-day type of thing. Yeah, turn my turn my store three to four times a year or something like that, but it doesn't really happen, you know. Like you try to be hopeful, but it's usually like any like any business plan, it doesn't really go as planned. So, so you know, you try to be optimistic. Uh I think anything within 150 days, you know, I kind of like counter, you know, a little bit more, I play with the offers. But if it's like 200 days, if I see 200 days, I'm like, if I'm not losing money, yeah, you're getting it.
SPEAKER_00:You're like, that's too many days. Yeah, my oldest stuff right now is like under three months.
SPEAKER_02:Yeah.
SPEAKER_00:So I thought there was like somewhere that you could still see the original, original date, but I don't see it right now, so never mind about that. Yeah. Because I thought that that that was my understanding that it totally reset the clock a hundred percent because it gave it a new item ID. But I thought that after learning that years ago, that at some point I was sort of course corrected on it. But I I mean it's still worth doing 'cause for most intents and purposes it's like, okay, yeah, this is a new listing, but anyway. I'll figure it out.
SPEAKER_01:So those are the three, but we have like two bonus ones.
SPEAKER_00:Oh
SPEAKER_01:Yeah, we want to over over deliver here, you know?
SPEAKER_00:Should we like should we take on two additional personas to host the podcast to answer these?
SPEAKER_01:We should.
SPEAKER_00:Well, we've already got Phil, and that's built in.
SPEAKER_02:Yeah. I'll be Phil the uh what was that? What was the name?
SPEAKER_00:The enthusiast?
SPEAKER_02:No, the the budget conscious. The budget conscious Phil. Okay, you gotta answer budget consciousness. eBay side.
SPEAKER_00:Okay, great.
SPEAKER_01:Love it. So let's say you don't want to do promoted and all of these things. So I guess your next organic best option is to add new items weekly. I mean you have to. In order and when we me and Ken talk to eBay, they're telling us how you don't have to list every day, so we do know that. But they do want you on a schedule, and a lot of sales that do come in are from people looking at similar items. Yeah and they just happen to go into your store and see even more items that come from, you know, that certain seller, niche, or whatever they're kind of looking for. So to bring in more people and more buyers, you know, obviously listing more items, but just new items too. They have to be something kind of fresh, something that people feel if it is a little too stale, hey, how come this store hasn't really added anything new? And when you build those like customers that are looking forward to you adding new stuff, it would just be like anything else if they're following, you know, Nike or something, you're like, hey, there's no new I thought they get new drops, I don't know, or something new every Friday. Same thing again, you know. Over and over again.
SPEAKER_02:Um no, a budget conscious feel, Glenn, how can they source more products if I'm not selling anything?
SPEAKER_00:That is a conundrum for sure.
SPEAKER_02:Right, right, but I got some different problems there. Well, it sounds like it sounds like you're a terrible buyer, Phil. Um so no, I I hundred percent agree. And and you know how like we all have this feeling like, oh, I sell uh let's just say I list a hoodie, and all of a sudden, a you know uh shorts that I've listed 400 days ago sold. And it gives you the feeling of like, oh, if you feed the algorithm, it'll be happy, your the rest of your store will wake up or something like that, right? But but also you know, you have to think the buyer, the buyer way of doing things, right? Let's say you list something that's trendy or in season, right? There's high likely that the buyers or consumers are looking at it right now. So let's they click and they'll be like, Oh, this is a nice jacket from the Hustle B store. Let me see what else he got. It's like I don't have eighty dollars to spend on the hoodie right now, but let me uh save that. And then offer. And then he scrolls through or send me an offer later, right? Or he goes scrolls through like he's like, Oh, I actually only have 25 bucks to spend. Let me see. Oh crap, I actually need shorts, I'm going on vacation next week. And then he clicks on it and buys it. So that's my theory of online digital shopping because I've done that myself, and you know, and it's been explained to me by some other eBay sellers as well. I mean eBay sellers and eBay employees, same kind of like um and and this is buying more behavioral. It's yeah, it's very behavior, buyer behavior and stuff like that, and all of a sudden you start selling something that's random that took you to that store. So that is that is my piece on that.
SPEAKER_00:Yeah.
SPEAKER_01:Anna, anything new there?
SPEAKER_02:Or not really?
SPEAKER_00:Um Yeah, I mean it's it's interesting because this is like the premise of a buyer who is like, I'm gonna go look around your store, or maybe like a repeat buyer, fanslash customer, right? Potentially stalker, hopefully no. But you know, it's like I never even thought about that until I started doing more retail arbitrage. Like I never expected or cared about, frankly, building like a buyer base of repeat customers because I'm like, I don't know, there's like a bajillion users on eBay. I don't really care if the same person buys my stuff twice. Like none of my things are the same twice anyway. So maybe sometimes like a collector will come and buy like multiple items that are in a certain category, but like other than that, I just didn't feel like I saw it that much. But now that I do more retail arbitrage, that's more like branded, you know, kind of stuff that people like to return to that brand over and over again, I think it's way more likely that oh, if they have a good experience with me, then they'll want to come and see like what new stuff. So now I care about it more. I still don't care about listing stuff every single week, but I will say there is always a noticeable like uptick in sales when I am consistently ish listing. Um, like I didn't list all of August because of all the crazy stuff that was happening with like eBay open and getting ready to move my inventory again, which I'm done with, praise the Lord, that's all done. But like um all of that, you know, was in place of the time I would have been using to list. So now that I am listing again, it's like, okay, yeah, I can tell that this is making an impact. Um, so I think it's important. I think the premise of the repeat buyer is definitely more important to me now than it was.
SPEAKER_01:All right, our last one is just full circle running sales. Which is why there's no sales today for me, because my sale ended yesterday. And so people like to do different things free shipping, shipping discount, sale event, order discount, you know, volume pricing, whatever whichever one you want to go with. Right. Interesting part though with the hats, I'm not doing there's no offers and there's no free shipping.
SPEAKER_00:And don't free lunch either.
SPEAKER_01:So I'm I think that there's also kind of like a little debunking there that people say, well, you have to do free shipping, you have to undercut the next person, um, or you have to accept offers that's gonna boost your sales. But the I mean, for it being hats, I think that's very good in not even having that option. Yeah.
SPEAKER_00:And it's like I think you don't have to unless you have to, right? We're it's back to the old truckload of iPads. Like, do you have to do every marketing strategy in the world, like our sales strategy, if your stuff is moving? Like, no. Yeah, you definitely do not. I like having all the options, but to be honest, I mostly just use like a markdown sale, like n I don't even know, 99 times out of a hundred, that's the type of sale I run. Sometimes I'll do a coupon, but like volume pricing, I have never really had luck with. I've tried it a couple times, um, which maybe isn't enough times to like really know. But so far that hasn't been a big hit for me. But I think there's so much like like consumer psychology about the strike-through pricing, you know, and people being like, Oh, I'm getting a discount. I will absolutely price my stuff. I do, I build in like 10 to 20 percent that I can just immediately mark down, and I'm running a sale all the time, whether it's 10% or 50%, I'm running something because it's gonna always have that strike-through pricing.
SPEAKER_01:Yeah, that's true. It just when when they search for something too on eBay, just kind of does build them that a little urgency too. And yeah, I don't know, it just go looking through the listings, you're like, okay, this is on sale, when is it in? You kind of go with a little bit more of the details, so you know, I like it.
SPEAKER_00:Okay, I have a related question for you guys, and then I do want Ken to answer this question. Um, but what how do you feel about because I see this and I have done it sometimes, especially when I'm selling similar off of another listing, like sell one like this. How do you feel about having the full retail price in the title?
SPEAKER_01:Hmm.
SPEAKER_00:That one has been you can't do it all the time.
SPEAKER_02:Yeah, you can't do it all the time, but I But when do you do it? I do it when there's a um I do it for special like expensive items. Like like I I it's kind of like a rule, anything that's like over 275 or 250, I put it there. Only because most of those items, they're not even they're probably gonna be sold at 30 to 40% off. And that gap is so big, right? Let's just talk, let's just talk three hundred dollars, right? Right. A thirty percent off three hundred dollars is almost a hundred bucks off, right? Like you're you're selling at two ten on a three hundred dollar item. So that's when I usually do that, and it's just reinforcing that slash markdown. Yeah, yeah, yeah. Like I I like that, or especially when I'm selling when my buy cost on this product, like a product that I bought for two dollars and retails for a hundred, I just want it gone at fifty. You know what I'm saying? Like I want that, like it's a hundred dollars thing. Yeah, so so that's kind of when I do it. But interesting. I I like it. I like it. I don't think it bugs me. If the character is still there, I'd put it up.
SPEAKER_00:I feel like as a seller, I'm always like, I don't know, is this weird to do? But then as a buyer, I'm like, oh dang, I'm getting$90 off. Like, I love that. I like that, I like that. I do not mind having that information up front. But what about you, Glenn? What do you think?
SPEAKER_01:Yeah, I've done it, I've done it kind of like how Ken says with like 250 plus, like those type of items. But yeah, for a lot of the other things, I actually haven't done that. I feel like I'm trying to use more characters for something else in the title. But I can see, you know, when people want to use that. Probably at the very end of the title, MSRP or something.
SPEAKER_00:Or I think that's a that's a little hidden gem. Like, I don't think we've ever specifically talked about that before. So this is my homework from this episode is to go do everything over, we'll say over 250 that's like got a new with tags. Right? I'm gonna go add that to all my titles and see if it makes a difference. And also, I'm going to do the eBay for charity thing on my listings as I refreshed them.
SPEAKER_01:I think that will yeah. You have to report back.
SPEAKER_00:I will report back.
SPEAKER_01:Yeah, and you let us know how that goes.
SPEAKER_00:I'll take notes, I'll analyze data.
SPEAKER_01:Okay, good, good, good. Kenny, anything else?
SPEAKER_02:No, I think it was a great uh great topic discussion.
SPEAKER_00:Um I think Wait, you didn't answer the question.
SPEAKER_02:What?
SPEAKER_00:There was a whole question. I just derailed us with that MSRP thing.
SPEAKER_02:I agree.
SPEAKER_00:Oh, that was it? You just agreed? Oh, I just missed it.
SPEAKER_02:I agree. Sorry. I agree. I agree. I guess I wasn't listening. Well, well, I was gonna say the clickbait wasn't a real clickbait, so this is the first clickbait that is real that it's that's real. Yeah, you're welcome. You're welcome. So for if you're listening to this and you made it here, um consider yourself leveled up and educated a little bit more. So thank you all for watching and listening. Not really watching, we're not on video podcasts.
SPEAKER_00:I bet they're imagining us though.
SPEAKER_02:Not yet, not yet.
SPEAKER_00:Disease your imagination, yeah, yeah, yeah.
SPEAKER_02:And um, we will see you in the next one. Make sure you follow them at eBay for sellers. Make sure you keep up to date with all the info. There is another seller check in that's coming up. We will link it in our bio and in our description. We will see you on the next one. Peace. See ya.
SPEAKER_00:Goodbye.